Supervised the development of integrated marketing campaigns from start to finish, including: creative direction, content design, asset optimization.

Led end-to-end brand development of LehighValleyNews.com, site layout, and brand style guide including color schemes, typography, imagery and marketing materials.

Executed launch marketing campaign driving 1 million+ page views within 1 year and won the 2023 NETA Award for Excellence in Marketing/ Communications.

Recruited, trained, and led marketing staff including a copywriter, digital marketing manager, and graphic designer.

Executed innovative events to increase attendance and fundraising revenue by 50%, enhancing brand recognition, and strengthening community relationships.

Collaborated across departments to identify key differentiators and represent diverse perspectives, resulting in a stronger brand image for both PBS39 and 91.3 WLVR.

Managed all marketing vendor and supplier relationships.

Orchestrated a successful re-branding campaign for the commercial business line, resulting in double-digit growth in revenue and market penetration over 5 years.

Hand-picked to lead brand creation for a new product launch — selected from a staff of 10 designers to brand the new Vive Wireless Lighting product.

Executed the hospitality brochure redesign focused on Lutron Hospitality Lighting solutions – the brochure received accolades from the Four Seasons marketing manager as “One of the best brochures produced by Lutron in years.”

Created branding to Illuminate the Human Experience “A completely different look and breath of fresh air! I really like it!” Interior Design – Editor and Chief.

Managed large scale international and domestic trade show designs.

Managed health-specific brochure line redesign for Blue Cross Blue Shield of Idaho.

Created custom publication designs focused on patient education for healthcare systems and insurance providers from across the United States.

Developed motion graphics to promote special offers in banks and on social media.

Researched and designed Santander’s quarterly sales meeting including video presentation and all supporting materials.

Created higher education brochure to promote Santander to universities worldwide.

Produced identity package re-brand of Blake Drains, Ethicon’s post-surgery device.

Designed packaging for hernia mesh product launch following strict FDA guidelines.

Website design and development collaborating with developers.

Clients include: Johnson & Johnson, Ethicon, Ernst and Young

Design Manager for medical specialties including:  Cardiac Care, Neurology, Nursing, Emergency Medicine, Women’s Health, and Stroke Care

Spirit of Women “A Heart of a Women” event  sold out within the first day of promotion — won 10 marketing awards and featured in a popular healthcare marketing magazine.

Won 20+ marketing design awards including: The Communicator Award - Crystal Award of Excellence, The Aster Award - Gold, and Healthcare Marketing Awards - Gold

Managed art direction for Rodale Active Network and Rodale Marketing Solutions to sell multi-magazine and custom publishing initiatives.

Advertorial design highlighted in AdAge and Adweek magazines — created a new format for advertorial design, recognized for innovative, cross promotional, multiple-advertiser effectiveness by AdAge and Adweek magazines.

Managed supply budget and inventory — ensured smooth flow of materials for a 20-person, in-house marketing department.

Clients included: Visa Gold, Milk Board, Nike, Reebok, Ford, GM

6 promotions in 10 years 

Clients include: Crayola, Kashi, Backpacker Magazine
Bicycling Magazine, Blue Mountain Ski Resort
St. Luke’s University Health Network,
Susan Ciminelli Skincare Products